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<!--Generated by Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com) on Wed, 22 May 2013 17:33:51 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:media="http://search.yahoo.com/mrss" version="2.0"><channel><title>Web Design</title><generator>Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com)</generator><item><title>Universal Music Group</title><link>http://www.alexpachecodesign.com/picture/universal4.jpg?pictureId=10139482</link><description>&lt;p&gt;Universal Music Group (UMG) is a&amp;nbsp;music content company with market leading positions in recorded music and&amp;nbsp;comprised of artists covering the full spectrum of music around the world.&amp;nbsp;&lt;span&gt;The interface focuses on a redesign&amp;nbsp;&lt;/span&gt;&lt;span&gt;that's appealing to their young fan base while still maintaining an ease of use and functionality.&amp;nbsp;&lt;/span&gt;&lt;span&gt;Using&amp;nbsp;illustrations of&amp;nbsp;&lt;/span&gt;UMG's&amp;nbsp;&lt;span&gt;M&lt;/span&gt;&lt;span&gt;usical artists&amp;nbsp;on the top portion&amp;nbsp;of the site,&amp;nbsp;these illustrations rotate depending on what musical section you are in.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Illustration&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/universal4.jpg?pictureId=10139482&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/universal4.jpg?pictureId=10139482&amp;asGalleryImage=true"/></item><item><title>Universal Music Group</title><link>http://www.alexpachecodesign.com/picture/universal2.jpg?pictureId=10139480</link><description>&lt;p&gt;Universal Music Group (UMG) is a&amp;nbsp;music content company with market leading positions in recorded music and&amp;nbsp;comprised of artists covering the full spectrum of music around the world.&amp;nbsp;&lt;span&gt;The interface focuses on a redesign&amp;nbsp;&lt;/span&gt;&lt;span&gt;that's appealing to their young fan base while still maintaining an ease of use and functionality.&amp;nbsp;&lt;/span&gt;&lt;span&gt;Using&amp;nbsp;illustrations of&amp;nbsp;&lt;/span&gt;UMG's&amp;nbsp;&lt;span&gt;M&lt;/span&gt;&lt;span&gt;usical artists&amp;nbsp;on the top portion&amp;nbsp;of the site,&amp;nbsp;these illustrations rotate depending on what musical section you are in.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Illustration&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/universal2.jpg?pictureId=10139480&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/universal2.jpg?pictureId=10139480&amp;asGalleryImage=true"/></item><item><title>Universal Music Group</title><link>http://www.alexpachecodesign.com/picture/universal5.jpg?pictureId=10139485</link><description>&lt;p&gt;Universal Music Group (UMG) is a&amp;nbsp;music content company with market leading positions in recorded music and&amp;nbsp;comprised of artists covering the full spectrum of music around the world.&amp;nbsp;&lt;span&gt;The interface focuses on a redesign&amp;nbsp;&lt;/span&gt;&lt;span&gt;that's appealing to their young fan base while still maintaining an ease of use and functionality.&amp;nbsp;&lt;/span&gt;&lt;span&gt;Using&amp;nbsp;illustrations of&amp;nbsp;&lt;/span&gt;UMG's&amp;nbsp;&lt;span&gt;M&lt;/span&gt;&lt;span&gt;usical artists&amp;nbsp;on the top portion&amp;nbsp;of the site,&amp;nbsp;these illustrations rotate depending on what musical section you are in.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Illustration&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/universal5.jpg?pictureId=10139485&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/universal5.jpg?pictureId=10139485&amp;asGalleryImage=true"/></item><item><title>Universal Music Group</title><link>http://www.alexpachecodesign.com/picture/universal1.jpg?pictureId=10139478</link><description>&lt;p&gt;Universal Music Group (UMG) is a&amp;nbsp;music content company with market leading positions in recorded music and&amp;nbsp;comprised of artists covering the full spectrum of music around the world.&amp;nbsp;&lt;span&gt;The interface focuses on a redesign&amp;nbsp;&lt;/span&gt;&lt;span&gt;that's appealing to their young fan base while still maintaining an ease of use and functionality.&amp;nbsp;&lt;/span&gt;&lt;span&gt;Using&amp;nbsp;illustrations of&amp;nbsp;&lt;/span&gt;UMG's&amp;nbsp;&lt;span&gt;M&lt;/span&gt;&lt;span&gt;usical artists&amp;nbsp;on the top portion&amp;nbsp;of the site,&amp;nbsp;these illustrations rotate depending on what musical section you are in.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Illustration&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/universal1.jpg?pictureId=10139478&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/universal1.jpg?pictureId=10139478&amp;asGalleryImage=true"/></item><item><title>Universal Music Group</title><link>http://www.alexpachecodesign.com/picture/universal3.jpg?pictureId=10139481</link><description>&lt;p&gt;Universal Music Group (UMG) is a&amp;nbsp;music content company with market leading positions in recorded music and&amp;nbsp;comprised of artists covering the full spectrum of music around the world.&amp;nbsp;&lt;span&gt;The interface focuses on a redesign&amp;nbsp;&lt;/span&gt;&lt;span&gt;that's appealing to their young fan base while still maintaining an ease of use and functionality.&amp;nbsp;&lt;/span&gt;&lt;span&gt;Using&amp;nbsp;illustrations of&amp;nbsp;&lt;/span&gt;UMG's&amp;nbsp;&lt;span&gt;M&lt;/span&gt;&lt;span&gt;usical artists&amp;nbsp;on the top portion&amp;nbsp;of the site,&amp;nbsp;these illustrations rotate depending on what musical section you are in.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Illustration&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/universal3.jpg?pictureId=10139481&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/universal3.jpg?pictureId=10139481&amp;asGalleryImage=true"/></item><item><title>Sitemap for Green Day's American Idiot The Musical</title><link>http://www.alexpachecodesign.com/picture/aisitemaplayout.jpg?pictureId=13728404</link><description>&lt;p&gt;&lt;span&gt;Green Day's American Idiot wanted to create a new look for their website that would build excitement for the musical on the web, mobile devices and a design that would translate well to print collateral. Using their logo as my main inspiration I created an interactive experience that compelled the viewer to&amp;nbsp;venture deeper into the site while&amp;nbsp;learning more about the show&amp;nbsp;and easily access tickets.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Information Architect, Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt; &lt;p&gt;﻿&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/aisitemaplayout.jpg?pictureId=13728404&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/aisitemaplayout.jpg?pictureId=13728404&amp;asGalleryImage=true"/></item><item><title>Wireframe for Green Day's American Idiot The Musical</title><link>http://www.alexpachecodesign.com/picture/aiwireframelayout.jpg?pictureId=13797925</link><description>&lt;p&gt;&lt;span&gt;Green Day's American Idiot wanted to create a new look for their website that would build excitement for the musical on the web, mobile devices and a design that would translate well to print collateral. Using their logo as my main inspiration I created an interactive experience that compelled the viewer to&amp;nbsp;venture deeper into the site while&amp;nbsp;learning more about the show&amp;nbsp;and easily access tickets.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Information Architect, Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt; &lt;p&gt;﻿&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/aiwireframelayout.jpg?pictureId=13797925&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/aiwireframelayout.jpg?pictureId=13797925&amp;asGalleryImage=true"/></item><item><title>Green Day's American Idiot The Musical</title><link>http://www.alexpachecodesign.com/picture/ameridiot1.jpg?pictureId=10167351</link><description>&lt;p&gt;&lt;span&gt;Green Day's American Idiot wanted to create a new look for their website that would build excitement for the musical on the web, mobile devices and a design that would translate well to print collateral. Using their logo as my main inspiration I created an interactive experience that compelled the viewer to&amp;nbsp;venture deeper into the site while&amp;nbsp;learning more about the show&amp;nbsp;and easily access tickets.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Information Architect, Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/ameridiot1.jpg?pictureId=10167351&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/ameridiot1.jpg?pictureId=10167351&amp;asGalleryImage=true"/></item><item><title>Green Day's American Idiot The Musical</title><link>http://www.alexpachecodesign.com/picture/ameridiot2.jpg?pictureId=10167352</link><description>&lt;p&gt;&lt;span&gt;Green Day's American Idiot wanted to create a new look for their website that would build excitement for the musical on the web, mobile devices and a design that would translate well to print collateral. Using their logo as my main inspiration I created an interactive experience that compelled the viewer to&amp;nbsp;venture deeper into the site while&amp;nbsp;learning more about the show&amp;nbsp;and easily access tickets.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: &lt;/span&gt;&lt;span&gt;Information Architect, &lt;/span&gt;&lt;span&gt;Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/ameridiot2.jpg?pictureId=10167352&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/ameridiot2.jpg?pictureId=10167352&amp;asGalleryImage=true"/></item><item><title>Green Day's American Idiot The Musical</title><link>http://www.alexpachecodesign.com/picture/ameridiot3.jpg?pictureId=10167353</link><description>&lt;p&gt;&lt;span&gt;Green Day's American Idiot wanted to create a new look for their website that would build excitement for the musical on the web, mobile devices and a design that would translate well to print collateral. Using their logo as my main inspiration I created an interactive experience that compelled the viewer to&amp;nbsp;venture deeper into the site while&amp;nbsp;learning more about the show&amp;nbsp;and easily access tickets.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: &lt;/span&gt;&lt;span&gt;Information Architect, &lt;/span&gt;&lt;span&gt;Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/ameridiot3.jpg?pictureId=10167353&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/ameridiot3.jpg?pictureId=10167353&amp;asGalleryImage=true"/></item><item><title>Recycled Paper Printing Inc.</title><link>http://www.alexpachecodesign.com/picture/recycle1.jpg?pictureId=10139735</link><description>&lt;p&gt;&lt;span&gt;Recycled Paper Printing's founder was an Animal and Rainforest Researcher and created a company to help improve the environment.&amp;nbsp;Recycled Paper Printing is a leading pioneer in the market for recycled papers. My&amp;nbsp;goal was to represent that image through their website by combining my Illustration with a recycled paper&amp;nbsp;texture that complimented the navigation of the site without complicating it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/recycle1.jpg?pictureId=10139735&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/recycle1.jpg?pictureId=10139735&amp;asGalleryImage=true"/></item><item><title>Recycled Paper Printing Inc.</title><link>http://www.alexpachecodesign.com/picture/recycle2.jpg?pictureId=10139736</link><description>&lt;p&gt;&lt;span&gt;Recycled Paper Printing's founder was an Animal and Rainforest Researcher and created a company to help improve the environment.&amp;nbsp;Recycled Paper Printing is a leading pioneer in the market for recycled papers. My&amp;nbsp;goal was to represent that image through their website by combining my Illustration with a recycled paper&amp;nbsp;texture that complimented the navigation of the site without complicating it.&lt;/span&gt;&lt;/p&gt; &lt;div&gt;&lt;span&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt; &lt;/span&gt;&lt;/div&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/recycle2.jpg?pictureId=10139736&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/recycle2.jpg?pictureId=10139736&amp;asGalleryImage=true"/></item><item><title>Recycled Paper Printing Inc.</title><link>http://www.alexpachecodesign.com/picture/recycle4.jpg?pictureId=10139738</link><description>&lt;p&gt;&lt;span&gt;Recycled Paper Printing's founder was an Animal and Rainforest Researcher and created a company to help improve the environment.&amp;nbsp;Recycled Paper Printing is a leading pioneer in the market for recycled papers. My&amp;nbsp;goal was to represent that image through their website by combining my Illustration with a recycled paper&amp;nbsp;texture that complimented the navigation of the site without complicating it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/recycle4.jpg?pictureId=10139738&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/recycle4.jpg?pictureId=10139738&amp;asGalleryImage=true"/></item><item><title>Recycled Paper Printing Inc.</title><link>http://www.alexpachecodesign.com/picture/recycle3.jpg?pictureId=10139737</link><description>&lt;p&gt;&lt;span&gt;Recycled Paper Printing's founder was an Animal and Rainforest Researcher and created a company to help improve the environment.&amp;nbsp;Recycled Paper Printing is a leading pioneer in the market for recycled papers. My&amp;nbsp;goal was to represent that image through their website by combining my Illustration with a recycled paper&amp;nbsp;texture that complimented the navigation of the site without complicating it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/recycle3.jpg?pictureId=10139737&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/recycle3.jpg?pictureId=10139737&amp;asGalleryImage=true"/></item><item><title>Recycled Paper Printing Inc.</title><link>http://www.alexpachecodesign.com/picture/recycle5.jpg?pictureId=10139739</link><description>&lt;p&gt;&lt;span&gt;Recycled Paper Printing's founder was an Animal and Rainforest Researcher and created a company to help improve the environment.&amp;nbsp;Recycled Paper Printing is a leading pioneer in the market for recycled papers. My&amp;nbsp;goal was to represent that image through their website by combining my Illustration with a recycled paper&amp;nbsp;texture that complimented the navigation of the site without complicating it.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/recycle5.jpg?pictureId=10139739&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/recycle5.jpg?pictureId=10139739&amp;asGalleryImage=true"/></item><item><title>Sohung Designs</title><link>http://www.alexpachecodesign.com/picture/sohung1.jpg?pictureId=10139887</link><description>&lt;p&gt;&lt;span&gt;Sohung Tong is a Fashion Designer Located in New York City. His collection consists of original, hand made and one-of-a-kind pieces for both men and women. The idea for this website was to come up with a clean yet edgy and modern design that would compliment his style and keep the focus on the product.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/sohung1.jpg?pictureId=10139887&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/sohung1.jpg?pictureId=10139887&amp;asGalleryImage=true"/></item><item><title>Sohung Designs</title><link>http://www.alexpachecodesign.com/picture/sohung2.jpg?pictureId=10139888</link><description>&lt;p&gt;&lt;span&gt;Sohung Tong is a Fashion Designer Located in New York City. His collection consists of original, hand made and one-of-a-kind pieces for both men and women. The idea for this website was to come up with a clean yet edgy and modern design that would compliment his style and keep the focus on the product.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/sohung2.jpg?pictureId=10139888&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/sohung2.jpg?pictureId=10139888&amp;asGalleryImage=true"/></item><item><title>Sohung Designs</title><link>http://www.alexpachecodesign.com/picture/sohung3.jpg?pictureId=10139889</link><description>&lt;p&gt;&lt;span&gt;Sohung Tong is a Fashion Designer Located in New York City. His collection consists of original, hand made and one-of-a-kind pieces for both men and women. The idea for this website was to come up with a clean yet edgy and modern design that would compliment his style and keep the focus on the product.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/sohung3.jpg?pictureId=10139889&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/sohung3.jpg?pictureId=10139889&amp;asGalleryImage=true"/></item><item><title>Sohung Designs</title><link>http://www.alexpachecodesign.com/picture/sohung4.jpg?pictureId=10139890</link><description>&lt;p&gt;&lt;span&gt;Sohung Tong is a Fashion Designer Located in New York City. His collection consists of original, hand made and one-of-a-kind pieces for both men and women. The idea for this website was to come up with a clean yet edgy and modern design that would compliment his style and keep the focus on the product.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design, Illustration and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/sohung4.jpg?pictureId=10139890&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/sohung4.jpg?pictureId=10139890&amp;asGalleryImage=true"/></item><item><title>The Miami Institute for Age Management and Intervention</title><link>http://www.alexpachecodesign.com/picture/miamiins1.jpg?pictureId=10167656</link><description>&lt;p&gt;&lt;span&gt;The Miami Institute offers&amp;nbsp;&lt;/span&gt;&lt;span&gt;the most up-to-date services, treatments and programs to prevent, manage, reduce and reverse the effects of aging. The website had to give a feel of luxury and relaxation, professionalism and stability. With such a vast amount of information ease of navigation was a key aspect in the design.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/miamiins1.jpg?pictureId=10167656&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/miamiins1.jpg?pictureId=10167656&amp;asGalleryImage=true"/></item><item><title>The Miami Institute for Age Management and Intervention</title><link>http://www.alexpachecodesign.com/picture/miamiins2.jpg?pictureId=10167655</link><description>&lt;p&gt;&lt;span&gt;The Miami Institute offers&amp;nbsp;&lt;/span&gt;&lt;span&gt;the most up-to-date services, treatments and programs to prevent, manage, reduce and reverse the effects of aging. The website had to give a feel of luxury and relaxation, professionalism and stability. With such a vast amount of information ease of navigation was a key aspect in the design.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/miamiins2.jpg?pictureId=10167655&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/miamiins2.jpg?pictureId=10167655&amp;asGalleryImage=true"/></item><item><title>Broadway Across America</title><link>http://www.alexpachecodesign.com/picture/baamini1.jpg?pictureId=10168004</link><description>&lt;p&gt;&lt;span&gt;Broadway Across America is the leader in Broadway season ticket sales. With more than 20 markets throughout the United States each has its own distinctive season but still falls under the BAA umbrella. The trick to this microsite was to make a&amp;nbsp;customized yet&amp;nbsp;flexible interface that would promote each season market with their main musical as the theme. A main shell that would be used for all markets was created where you could swap out the information, images and interactive content. This drastically cut time and costs while maintaining the individuality of each market.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/baamini1.jpg?pictureId=10168004&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/baamini1.jpg?pictureId=10168004&amp;asGalleryImage=true"/></item><item><title>Broadway Across America</title><link>http://www.alexpachecodesign.com/picture/baamini2.jpg?pictureId=10168008</link><description>&lt;p&gt;&lt;span&gt;Broadway Across America is the leader in Broadway season ticket sales. With more than 20 markets throughout the United States each has its own distinctive season but still falls under the BAA umbrella. The trick to this microsite was to make a&amp;nbsp;customized yet&amp;nbsp;flexible interface that would promote each season market with their main musical as the theme. A main shell that would be used for all markets was created where you could swap out the information, images and interactive content. This drastically cut time and costs while maintaining the individuality of each market.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/baamini2.jpg?pictureId=10168008&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/baamini2.jpg?pictureId=10168008&amp;asGalleryImage=true"/></item><item><title>Broadway Across America</title><link>http://www.alexpachecodesign.com/picture/baamini3.jpg?pictureId=10168010</link><description>&lt;p&gt;&lt;span&gt;Broadway Across America is the leader in Broadway season ticket sales. With more than 20 markets throughout the United States each has its own distinctive season but still falls under the BAA umbrella. The trick to this microsite was to make a&amp;nbsp;customized yet&amp;nbsp;flexible interface that would promote each season market with their main musical as the theme. A main shell that would be used for all markets was created where you could swap out the information, images and interactive content. This drastically cut time and costs while maintaining the individuality of each market.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Project Role: Interface Design and Art Direction&lt;/span&gt;&lt;/p&gt;</description><media:thumbnail url="http://www.alexpachecodesign.com/picture/baamini3.jpg?pictureId=10168010&amp;asThumbnail=true"/><media:content url="http://www.alexpachecodesign.com/picture/baamini3.jpg?pictureId=10168010&amp;asGalleryImage=true"/></item></channel></rss>