Broadway Across America is the leader in Broadway season ticket sales. With more than 20 markets throughout the United States each has its own distinctive season but still falls under the BAA umbrella. The trick to this microsite was to make a customized yet flexible interface that would promote each season market with their main musical as the theme. A main shell that would be used for all markets was created where you could swap out the information, images and interactive content. This drastically cut time and costs while maintaining the individuality of each market.
Project Role: Interface Design and Art Direction